Floriexpo expands advisory board
Floriexpo has appointed Benita Krampelj, head of floral category management at Metro, and Tatiana Castro, vice president of floral sales and corporate marketing, PPC Flex, to its advisory board.
Their addition intends to enhance the board’s diverse expertise, providing guidance on Floriexpo’s educational programs, exhibitor experience and strategic growth as the floral industry continues to evolve.
Krampelj brings an understanding of high-volume retail and wholesale flower procurement. Her experience at Metro, the third-largest grocery store chain in Canada, positions her as a crucial voice representing the needs of mass-market buyers, chain stores and the intricate logistics of getting fresh flowers and plants to consumers. Her perspective will be invaluable in shaping content and resources tailored to large-scale floral operations.
Tatiana Castro, with a background in marketing and packaging innovation from PPC Flex — a leader in flexible packaging solutions — introduces critical insights into branding, consumer trends and sustainability. As packaging continues to be a major factor in the floral supply chain, her expertise will help Floriexpo address the industry’s growing need for eco-friendly and innovative product presentation.
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