HilverdaFlorist, Raker-Roberta’s sign license agreement
HilverdaFlorist announced it has signed a license agreement with Raker-Roberta’s Young Plants. HilverdaFlorist will transfer its complete dianthus program from Aris-Green Leaf to Raker-Roberta’s within the next six months.
The new partnership with Raker-Roberta’s will continue and secure the production and sales of Dianthus cuttings, including the Sunflor, Beauties, Odessa, Specialties and Kahori Series for the North American market. This collaboration will enable HilverdaFlorist to benefit from Raker-Roberta’s’ distribution network.
The availability of the HilverdaFlorist potted dianthus series at Aris-Green Leaf Plants will be guaranteed, with booked orders being supplied until week 40 of 2025. Effective May 1, Raker-Roberta’s will offer availability for the remainder of 2025 materializing the immediate commencement of the new licensing agreement.
Susie Raker, vice-president of Raker-Roberta’s Young Plants, said, “Raker-Roberta’s Young Plants is excited to partner with HilverdaFlorist to ensure a robust and reliable supply of dianthus for the U.S. market. This collaboration reflects our shared commitment to cultivating exceptional quality and introducing impactful varieties. By strengthening this partnership, we solidify Raker-Roberta’s position as a leader in the perennial industry, driving innovation and excellence forward. Together HilverdaFlorist, Raker-Roberta’s Young Plants and Aris Green-Leaf Plants are committed to ensuring a smooth transition during this period of change.
Videos
