Las Vegas Market Winter 2026 reports strong buyer engagement
The Winter 2026 edition of Las Vegas Market, which took place Jan. 25-29 at the World Market Center Las Vegas, wrapped up on a high note, with strong order writing, a notable increase in new buyers and a renewed sense of community.
The market attracted a mix of new and returning buyers from across the U.S. and around the globe, with notable growth in first-time attendees and buyers new to Las Vegas Market. Exhibitors reported an increase in new account activity compared to last year, and buyer attendance continued to expand across key segments. Across categories, exhibitors shared positive feedback, citing strong sales, quality traffic and the formation of many new business relationships.
The market’s revamped branding also reportedly set the stage for deepening industry connections, offering opportunities for collaboration through networking events, social mixers and activations in the new “The Social” hub onsite bar. These gatherings helped reinforce the sense of community and collective growth across the industry, with both exhibitors and buyers embracing the new energy of the show.
Exhibitors from across the show floor praised the atmosphere at the market, crediting the refreshed branding and market layout while driving a high level of buyer engagement.
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