Hydrangea ‘Pop Star’ begins summer garden center tour
Hydrangea ‘Pop Star’, the newest introduction into the Endless Summer collection, is going on tour to celebrate its official retail launch for Spring 2023. The Pop Star Concert Series will travel coast-to-coast with musically themed events at multiple independent garden center partners.
The reblooming hydrangea offers incredible bud hardiness and volume of flowers produced, compact size, and vibrant electric blue or bright pink blooms. It’s suitable in the landscape or decorative containers and adds color and texture all season long.
“Pop Star adds vibrancy and energy to any landscape, making it the perfect choice for these fun-filled celebrations,” says Ryan McEnaney, marketing and communications manager. “We are grateful to our partners across the U.S. for joining in our excitement and making the Concert Series a reality.”
While each event will be tailored to the specific retailer, all Pop Star Concert Series events will feature a musical atmosphere, Endless Summer Pop Star merchandise, and informative sessions on how to achieve success with Pop Star in both landscapes and decorative pots.
“This approach not only gives us a chance to showcase the impressive new genetics of Pop Star, but also provides an opportunity to educate our retail partners and their staff about its unique qualities,” McEnaney says. “We’ve created trade-focused training videos that not only highlight the key features of Pop Star®, but also provide talking points to facilitate the selling process.”
The Pop Star Concert Series will continue throughout the summer:
- May 20: Chalet Nursery – Chicago, Illinois
- June 8: Milaeger’s – Racine, Wisconsin
- June 9: Al’s Garden & Home – Sherwood, Oregon
- June 10: Estabrook’s – Yarmouth, Maine
- June 22: Fort Collins Nursery – Fort Collins, Colorado
- June 24: Ritters Garden & Gift – Spokane, Washington
- June 24: Gertens Greenhouses – Inver Grove Heights, Minnesota
- July 28: Fort Collins Nursery – Fort Collins, Colorado
- Sept. 27: Fort Collins Nursery – Fort Collins, Colorado