Proven Winners hires Tim Anderson as director of grower accounts
Tim Anderson has recently joined Proven Winners as director of grower accounts. In this newly created role, Anderson will support the Proven Winners licensee network, build strong relationships, shape programs and build brand loyalty with both growers and brokers.
Anderson most recently served as director of national sales accounts and business development at Walters Gardens, the Proven Winners perennials licensee, where he spent more than 10 years closely with growers and broker sales representatives.
“We are excited to be expanding and strengthening our sales team with the addition of Tim,” said Dave Konsoer, Proven Winners vice president of sales. “Given his strong knowledge of the industry and the overall Proven Winners program, we’re confident that he can hit the ground running to support our license network and our grower and broker customers.”
Anderson brings a strong background of growing culture and techniques, as well as the ability to build successful strategies in conjunction with growers and their retail partners.
“I love building relationships with our customer base, developing programs and putting together solutions to help them further their business models to be successful and more profitable,” Anderson said. “Proven Winners is a sound company that brings great genetics to market and has a consumer-facing marketing campaign that’s all about success in the garden. These are all things that are important to me, backed by a marketing campaign that’s second to none. I want to bring the brand value to the customer in addition to the plant value.”
Anderson can be reached at [email protected].