Proven Winners introduces more than 100 new varieties for 2025
Crafted to inspire repeat purchases, Proven Winners has unveiled more than 100 new varieties to be sold in retail in spring 2025.
“Each plant we introduce to the market undergoes rigorous testing and evaluation, ensuring they meet our high standards for performance from the greenhouse to the garden,” said Kevin Hurd, vice president of product development. “We invest years of research into developing each variety, selecting only those with the best genetics for Proven Winners containers.”
Proven Winners introductions for 2025 include 35 annuals, 42 perennials, 24 shrubs and more. Of particular note are:
Two new Supertunia petunia varieties, Supertunia Tiara Pink and Blue, featuring unique patterns and robust genetics.
Stardiva, reportedly the first-ever series of Scaevola aemula with star-shaped flowers — a departure from the typical fan shape — in Blue, Pink and White
Flavorette Pear’d Rosa (shown above), an edible rose with a subtle pear flavor and a lush, soft texture, plus exceptional cold hardiness
Summerific ‘Cookies and Cream’ Hibiscus, celebrated for its compact, sturdy growth and its first-of-its-kind, dark purple-black foliage topped with pure white flowers.
Proven Winners selects Top Pick varieties in each category to represent the most outstanding and unique new plants. These selections are featured heavily throughout its multi-million-dollar advertising efforts on multiple platforms. This year’s Top Picks include a fiery, intensely saturated rose, a super-sized salvia, an easy-to-grow heliotrope and more.
“Top Picks have outstanding consumer appeal thanks to their unique features, disease resistance, tolerance to heat and humidity, outstanding vigor and season-long performance,” said Dave Konsoer, vice president of sales. “These top-of-the-class varieties are sure to be gardeners’ new favorite plants, earning them increased attention across our national marketing campaigns to build even more demand for 2025.”
To view all 21 Top Pick plants, visit provenwinners.com/top_picks.
Photos courtesy of Proven Winners.
Videos
