Registration now open for 2025 Garden Center Show and Retail Tour
Registration is now open for the 2025 Garden Center Show, taking place Aug. 12 to 13 in Rosemont (Chicago), Illinois.
The event kicks off with a pre-show garden center tour on Aug. 11 for an extra fee. Buses will leave at 7:45 a.m. to take tour registrants to five of the top independent garden centers in the Chicago area. Find new inspiration and ideas for your business, and connect casually with other IGC owners. The lineup of centers on the tour will be revealed soon.
In addition, the conference program tailored for garden center owners and operators will take place directly on the show floor. Build your business, boost your sales, strengthen your marketing with the advice of experts who know IGCs and the challenges you face.
Conference highlights include:
- Jeff O’Brien, co-founder and president of Brands In Blooms: “Garden Centers Reimagined: Cultivating the Next Generation of Garden Lovers.” As Millennials and Gen Z redefine how brands engage their generation, garden centers have a unique opportunity to become destinations of inspiration, education and community. Join me to explore fresh branding, immersive experiences and engagement strategies that transform budding gardeners into lifelong brand advocates, positioning your business to thrive in this evolving market.
- Natalie Carmolli, public relations specialist, Proven Winners ColorChoice: “Partnering with Content Creators: How to create relationships that work”In today’s digital age, the gardening world is rapidly evolving, and connecting with online content creators is an essential strategy for driving brand awareness and customer engagement.In this panel, join Christopher and Eric Feml-Nelsen from GrowForMeGardening; Bethany Bey of Chicago Gardener; and Heather Wheatley from Proven Winners as they share their insights on building successful collaborations between nurseries and content creators. From leveraging social media platforms to creating authentic, lasting partnerships, this session will explore how both creators and the nursery industry can benefit from strategic alliances. Discover how to effectively navigate these relationships to reach new audiences and create impactful, organic content that resonates with gardening enthusiasts everywhere.
- Gail Pabst, marketing director, National Garden Bureau: “Pinterest Power: Reach new audiences to grow your business”
- Join us for an informative session where we’ll share the secrets to leveraging Pinterest to expand your reach and boost your garden business. Drawing on the expertise and success of the National Garden Bureau (NGB), you’ll learn proven strategies to create captivating content, build a strong following, drive traffic to your website or blog: Learn how to use Pinterest to generate targeted traffic, understand Pinterest’s audience: Gain insights into who is using Pinterest and how to reach them, and more.
All registered attendees have access to the exhibit hall, keynote sessions and a networking reception on Tuesday, Aug. 12.
Visit gardencentershow.com for more details.
Videos
