Deena and Ken Altman receive AFE Ambassador award
Deena and Ken Altman of Altman Plants have been given the American Floral Endowment’s (AFE) Ambassador Award, a recognition that celebrates their longstanding leadership, advocacy and dedication to the floral industry.
The award was presented last week during the Endowment’s Board of Trustees Meeting in Sacramento, California.
Established in 2023, the AFE Ambassador Award honors individuals and organizations in the floral industry who exemplify exceptional leadership, advocacy and service to the endowment’s mission. For Deena and Ken Altman, that mission has been a shared priority throughout their careers, reflected in both their professional success and their support of floriculture research, education and innovation.
The Altmans began their love of the industry in 1975, with what started out as a hobby and grew into Altman Plants, now the largest horticultural grower in the U.S. Despite its scale, the company remains family-owned and -operated, guided by the same values that shaped its earliest days.
Giving back to the floral community has always been central to the Altmans’ approach. Their involvement with AFE spans decades and includes advocacy, financial support and volunteer service. Ken previously served as a member of the AFE Board of Trustees, including a two year term as treasurer, and as chair of the Education and Scholarship Committee. He continues to serve as a scholarship reviewer and as a research committee member scoring and providing important input on applications each year.
In addition, Altman Plants was a founding partner of Sustainabloom, AFE’s newest program focused on sustainability education and helping floral businesses learn about and adopt more sustainable practices.
Photo courtesy of AFE.
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