Syngenta Flowers refreshes Sunfinity consumer website
Syngenta Flowers has launched a refreshed consumer facing website for its Sunfinity sunflower brand.
First introduced in 2017, Sunfinity sunflowers have quickly gained popularity among consumers and redefined the garden potential of a sunflower. Unlike traditional sunflowers, Sunfinity continues to grow and bloom long after single-stem varieties have faded, allowing for summer-long enjoyment. Sunfinity is suitable for landscape applications and patio pots, and is a prolific cut flower.
For retailers, Sunfinity provides extended shelf-life compared to regular pot sunflowers that cannot be sold after first flower. Sunfinity reportedly has a proven sell-through rate above 90%, especially when coupled with its branded pot and tag, making it the ideal premium price point offering for increasing sales.
The updated website includes several resources to help gardeners, including planting tips, inspiration, FAQs and retailers where you can buy Sunfinity.
Find the new website at mysunfinity.com.
Photos courtesy of Syngenta Flowers.
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