ThinkPlants publishes new shrub catalog
ThinkPlants has released its new ThinkShrubs catalog, intended to signify a strategic move to enhance the ThinkPlants portfolio, which has primarily focused on perennial genetics since its inception in 2018.
“If you are a shrub grower in North America, you will want to take a close look at this program and the genetics available,” said Joey Wiseman, director, ThinkPlants. “It highlights some truly exceptional genetics selected from Monrovia Nursery’s extensive shrub portfolio.”
“The new catalog will be a great sales and customer tool,” said Jon Russell, ThinkPlants Shrub program manager. “Not only have we included information on the leading genetics, but we also have order and grower timing for easy reference.”
The catalog features many of the Monrovia genetics now available to black pot programs. Monrovia has long been a leader in introducing innovative shrub genetics, and this program will help make these varieties more accessible to the market.
“Our partnership with ThinkPlants allows us to expand our young plants sales further,” said Jonathan Pedersen, president and CEO, Monrovia. “We are committed to producing the best liners available and introducing unique genetics to more growers.”
In alignment with ThinkPlants perennial program, this initiative makes all shrubs available without branding restrictions, allowing various programs to use leading market genetics and reach more consumers. The new catalog is in direct support of this.
“The ThinkPlants team is dedicated to gaining exposure and driving sales for all participants,” Wiseman said. “Our collective expertise in plant breeding, horticulture, technical support, supply chain management, production, sales and marketing creates a robust partnership. It makes perfect sense to broaden our approach to include shrubs.”
Access the catalog here.
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