Jan 6, 2021
Jonathan Pedersen Named New Monrovia CEO

The Board of Monrovia Nursery Co. has announced the appointment of Jonathan Pedersen as the company’s new chief executive officer. Pedersen succeeds Miles Rosedale, who stepped down at the end of 2020 to focus on his role as co-chairman of the Board of Directors.

Pedersen is a highly experienced leader in the horticultural industry. He joined Monrovia as vice president of business development and intellectual property in 2013. After achieving record growth in that area, he became vice president of sales and business development in 2019.

“Jonathan brings a depth of experience and a fresh perspective at an exciting time for Monrovia. He is an ideal leader to oversee this world-class horticultural organization with a heritage dating back to1926 that has never stopped innovating,” says Chris Kroes, co-chairman of the Board of Directors. “His deep industry knowledge and institutional tenure makes Jonathan uniquely qualified to lead Monrovia successfully into the future.” 

Pedersen’s decades of experience in the industry also include various other roles in sales, marketing, and operations at Bailey Nurseries and Linder’s Greenhouses. In his past years with Monrovia, he has been responsible for some of the most significant plant introductions in the country.  


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