CAST
Taking on trends at California Spring Trials 2023
Cut Flowers Continue The cut flowers trend has been ongoing since its first bump during the pandemic. More traditional varieties are now being promot... more »
Ball creates virtual tour of CAST 2023 displays
Ball has captured 3D images of each of its indoor and outdoor displays at California Spring Trials in March. Participating companies include Ball Flor... more »
Merchandising inspiration from California Spring Trials
A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On t... more »
3-Season crops for more sales
Three-season crops were a continuous trend at California Spring Trials. We caught up with some breeding companies to find out more about these season ... more »
What a week! A look back at California Spring Trials
I’ve just returned from traveling down the California coast over five days to attend California Spring Trials and check out what the breeding compan... more »
CAST Day 3 retail inspiration
Setting the Table [caption id="attachment_63701" align="aligncenter" width="1200"] Ball Ingenuity's new tabletop hydrangea Tabletensia was displayed ... more »
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