Final Cut
Name: Calloway’s Nursery
Location: 17 stores in the Dallas/Fort Worth area and three in Houston
Entered by: Kimberly Bird, VP of retail marketing
Website: www.calloways.com
Facebook: www.facebook.com/mytexasgarden
Twitter: @MyTexasGarden
The entry: Fall Harvest, an annual family affair to celebrate autumn. Pumpkins, mums, scarecrows and fun fall activities are the main event, kicking off with a kids day the first Saturday of October.
In their own words: “Displays were set up in every store for families to snap seasonal shots of their children, and premade decorated pumpkins and carved pumpkins planted up with fall flowers are displayed with kids’ gardening tools for the big Fall Harvest Kids Day. The event really draws a crowd at every store each year.”
Name: Habersham Gardens
Entered by: Leslie Kirk, Eberly & Collard Public Relations
Location: Atlanta, Ga.
Website: www.habershamgardens.com
Facebook: bit.ly/habersham-gardens
The entry: General merchandising.
In their own words: “To maximize space and inspire customers, Habersham Gardens created a series of combined merchandising displays that highlighted products spanning multiple inventory categories. Garden center staff spruced up the main entrance and various nooks with a diverse range of plants, how-to books, gardening tools, decorative containers, outdoor accessories, outdoor furniture and more. Each display can be adapted per season or to accent and add new products, and customers don’t have to look hard to find what they want.”
Name: Chalet Landscape, Nursery & Garden Center
Location: Wilmette, Ill., a northern suburb of Chicago
Entered by: Tony Fulmer, retail manager
Website: www.chaletnursery.com
The entry: General merchandising.
In their own words: “In all areas of the store, Chalet aims to present products in a way that is appealing and innovative, whether indoor or outdoor, home or garden, spring or fall, live or hard goods. The goal of our merchandising is to stir the imagination, be informative (when necessary), help our customer envision what it will look like in their home, and be easy and comfortable to shop.”
Name: Matterhorn Nursery
Location: Spring Valley, N.Y., about 25 miles north of Manhattan
Entered by: Kristen Stavisky, director of marketing and special events
Website: www.matterhornnursery.com
Twitter: @MatterhornNY
The entry: Life on the Vine Wine, a shop within Matterhorn’s European-style “Garden Center Village,” nested within the property’s 38 acres of gardens and ponds.
In their own words: “Since its opening, Life on the Vine has been one of our most popular spots. In 2008, we focused our promotions on private events. As we shifted merchandising to focus on private events, we transformed the rear of the shop to showcase a new furniture line. A unique tree outside the shop helped us promote our “new” shop: A natural indentation became an intriguing display. Customer feedback was immediate and positive! The new display units and furniture have been a huge success.
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