That Flower Feeling names 9 to marketing committee
CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and has already started working at improving the marketing for the campaign.
Led by Steve Dionne, executive director of CalFlowers and That Flower Feeling, and eight other members, the marketing committee will focus on brand management, consumer based marketing, market research and analytics. The marketing committee will work to develop additional brand assets for the future, as well as monitoring how previous ones are performing. The committee members are as follows:
- Joey Azout, Alexandra Farms
- Ryan Black, Jet Fresh
- Sam Bowles, Allen’s Flowers
- Erin Brotherton, Denver Wholesale Florist
- John Burke, DV Flora
- Christ Drummond, chair of That Flower Feeling Advisory Board, Penny’s by Plaza
- Oscar Fernandez, Rio Roses
- Lisa Nason, Kennicott Brothers
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