AmericanHort Names New President and CEO
The AmericanHort board of directors has named Ken Fisher as the company’s president and CEO, effective immediately. Fisher has 20 years of experience leading public and privately held companies, including iconic consumer brands with The Coleman Co. and Elmer’s Products Inc.
Fisher’s diverse business experience will further the vision and strategy of AmericanHort while bringing proven organizational management to achieve the desired results, according to the company.
“In the near term we will examine our value proposition to ensure we are providing substantial benefit to growers, retailers, installers and industry suppliers” Fisher said. “Additional focus will be on meeting the unique needs of nursery and landscape members. We will align resources to enhance our ability to create value and as a result grow our member base.”
Go-forward strategies identified include:
- Help to develop prosperous businesses in current and future economic and market conditions,
- Position horticulture to be a relevant and thriving industry where more individuals and future generations will consider it a desirable career, and
- Promote the benefits of plants to be valued and sought after for their health/wellness and economic benefits in communities.
For more information, visit www.americanhort.org.