Natorp’s Nursery Joins Bower & Branch
Bower & Branch, Trees for Life will add The Wm. A. Natorp Co. (Natorp’s Nursery) as a grower member. The Cincinnati-based business is the region’s largest grower and brings 100 years of horticultural excellence to the Bower & Branch group.
Natorp’s Nursery joins Eaton Farms as a Bower & Branch licensed member grower and adds a wider selection of specialty trees, perennials and ornamental grasses to expand the current selection of more than 370 tree and topiary varieties available online and through all members.
“The Natorp family has created a resilient multi-generational business that has never wavered in quality,” said Sid Raisch, president and CEO of Bower & Branch. “It’s their hallmark. And their integrity around quality is something we really value. We were impressed on so many levels with their bench depth of experience and the way they’ve anticipated change.”
In mid 2015, for the first time, Bower & Branch made it possible for homeowners to find the exact tree they were looking for online, along with the services and support they needed from their trusted local independent garden center. In the past year, more than 180,000 customers have shopped at bowerandbranch.com and online sales have increased over 300 percent.
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