Farwest Show Wraps Up
The Farwest Show continues to grow as more than 6,300 industry professionals turned out for the 2016 edition of the national nursery and greenhouse industry expo. It was a 6 percent increase over 2015, making it the second consecutive year that attendance went up.
The show also saw 53 new exhibitors to the show, which was the most since 2012. The total number of exhibitors was over 400, representing a 4 percent increase over 2015.
The Farwest Show was held Thursday to Saturday, Aug. 25–27, 2016, at the Oregon Convention Center in Portland, Oregon. Founded in 1973, it remains the largest green industry trade show in the West. It is produced by the Oregon Association of Nurseries (OAN), which represents Oregon’s $894-million-and-growing nursery industry.
For the second year, the show was marketed with a theme of “Far From Ordinary,” including ads that featured the “Farwest Fanatics” — industry leaders who were coiffed with green plant material.
“The marketing campaign was intentionally provocative and it is really cool to see how it has garnered such national recognition and attention,” Stone said. “To have Dr. Charlie Hall in a mohawk made of plants is just awesome. Farwest is an experience, it is educational, but most of all, it is a premier way to show off the industry on our home turf.”
For more information, visit www.farwestshow.com.
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