Star Roses and Plants Sets Brand Quality Standards
Star Roses and Plants’ new standards address the Knock Out family of roses and Drift rose series.
They outline qualitative specifications for plant health and size, as well as minimum suggested pricing and mandatory packaging requirements for the American market.
According to the company, brand quality standards are new to the industry, and like anti-infringement efforts, they will help reduce the amount of marginal products on the market – products that are not true to the brand and the licensees’ quality standards.
To see a complete list of the standards, visit www.starrosesandplants.com/brand-quality-standards.