International Floriculture Expo Opens Up
For the first time ever, retail florists are now eligible to attend the International Floriculture Expo (formerly the Super Floral Show), which will take place June 22 to 25, 2010, in Miami Beach, Fla.
The show’s expanded education program includes sessions on marketing, merchandising, care and handling, reaching new generations, social media, distribution and branding. A full day of education on Tuesday, June 22, leaves more time to explore the exhibit hall floor Wednesday through Friday.
Other features for this year’s expo include a grower tour with visits to Kerry’s Bromeliads and Silver Vase; the “Flower Power Hour Lunch” featuring many of today’s top industry professionals; and a keynote breakfast from 7 to 9 a.m. on June 24 with P. Allen Smith, who will present “Do You Really Know Your Customers? Consumer Trends in the Marketplace.”
To register, visit www.floriexpo.com or call 972.620.3028. This year, attendees can choose from education “passports” for discounted packages of sessions. All passes includes admission to Exhibit Hall & all Center Stage Special Events. For more information, visit www.floriexpo.com. International Floriculture Expo also is on Facebook and Twitter with show updates, industry-related news and more.
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