Merchandising inspiration from California Spring Trials
A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to your garden center.
On Brand
Breeders emphasized branded packaging at CAST, saying that plants in branded pots tend to have better sell-through. We saw new branded pot wraps for Sakata’s Viking begonias — reflecting a softer approach to the series — and pots showcasing Danziger’s new Amore ‘Pink Princess’.
Sucker for Succulents
Easy-care houseplants like succulents took new heights at Dümmen Orange in a pretty wreath display, and Syngenta Flowers’ clever succulent frame.
Environmentally Friendly
Danziger used a backdrop to display its “Get in Tune with Nature” theme, focused on pollinator-friendly plants and those needing fewer chemicals. A bee stick made for an easy way to identify pollinator-friendly plants such as this lobularia.
Hem Genetics introduced new tags to show its commitment to eco-friendly production and varieties that don’t require any plant growth regulators. Hishtil’s signage explained its commitment to producing organic herbs.
Cut Flowers
Cut flowers continue to be a hot trend, with breeders at CAST promoting both the traditional (HilverdaFlorist’s Patio gerbera daisies) and the unexpected (ornamental kale from American Takii). Syngenta Flowers created a flower shop display with mixed bouquets surrounded by greenery.
Grab-and-Go Gifts
Benary displayed its new Benary to Go plants intended for gifts on a movable rack as well as in a shopping cart to emphasize their grab-and-go potential.
Ball Ingenuity’s pretty tablescape highlighted the potential of hydrangea Tabletensia as a hostess gift option.
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