Summertime Fun
It’s summer, the time for barbeques, pool parties, garden parties, baseball games, the beach, heat-loving planting and so much more. Summer is a time of fun; moods brighten, people get to go outdoors for sports, walks, bike rides and more. There are festivals, street fairs, art fairs etc. Long story short, it is a great time of year to get out and have a great time. That means even at home.
Summer is full of bright, neonish, melon-type colors. Colors that scream warm, sunny days filled with lots of things to do, like play in the garden. There are so many great plants out there with those colors that are made for the heat like vinca or torenia, amongst others. Those bright and exciting colors can really make a yard pop when planted.
Plants aren’t the only things that have that summer spice to them. In fact, manufacturer companies have hopped on the summer wave right now. Everyone knows that flip-flop designs continue to be popular along with beach stuff in general. All of that new décor that includes seashells, sail boats and bamboo furniture is really hot, and companies are on top of the trend. A lot of people work during the day, so having that décor inside and outside of their homes gives them a feel they are not missing as much of the outdoors as they think being cooped up all day inside.
In most places around the country when summer hits, it’s let the fun begin. People are out doing all sorts of things for their homes to get ready for the summer season and enjoy it while it is here. Planting up containers, adding that extra garden accent here and there, and even setting up each weekend for those outdoor dinner parties.
A lot of you already do some great summertime displays, but think about how much more you can do with specifics. Create a beach end cap or a neonish, colorful display with plants, pots, gloves, tools, etc. Show your customers you have everything they need to enjoy their homes for the summer. There are so many fun ways to show that you are part of the summer fun. Include displays for the 4th of July, local events or festivals in your towns or local baseball teams. You can even create picnic or barbeque displays. It is all a matter of getting in the summer spirit and making your customers feel the same way.
Consumers love the summer season. Kids and teachers are out of school, and businesses offer summer hours. These are advantages you need to take. Offer these people discounts, have discount days on a Friday afternoon when the summer-hour workers are on the way home. Have a teacher’s day or even a bunch of seminars for kids to provide them with something fun to do in the summer. There are endless possibilities; go ahead and use them to their full potential.
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