Merchandising
Impulse items are a great way to add on to existing sales. But what is the best way for garden center retailers to make sure customers take notice? It is important not to bombard customers...
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The last part of a shopping trip to the garden center is often the most memorable for customers. What happens or doesn't happen at checkout can make or break a customer's experience. If things grind...
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As you're walking through the mall or driving down the street, which retail stores grab your attention? It might be a store's window display, its advertisement on the side of a bus or another person...
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Welcome to Retailing 101. This is a new series that Lawn & Garden Retailer and the University of Florida are bringing to those readers that are new to the business, are looking to start a...
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The January 2006 issue of Lawn & Garden Retailer included the annual "Industry Leader Forecast" article, and I was flattered to be included in the forecasting group. As 2006 draws to a close, I revisited...
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The single most consistent factor in the entire retail equation is "The Customer." Everything may change. Cycles come and go. Prices and geography have less to do with customer habit than an innate and intuitive...
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The holiday decorating or "Trim-a-Tree" business (as it is commonly called) can be very lucrative. Lawn and garden retailers understand that the holiday season is a peak shopping period when consumers have more discretionary income...
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Garden center retailers who do a seasonal manner like Christmas business face the monumental task of constantly transforming their retail operations without crippling existing year-round business. You need to develop a well-thought-out plan to successfully...
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'Tis the season to plan ahead for the holidays. Maybe this year, you will consider organizing holiday classes or workshops to draw the public into your store during a time when most may not be...
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It's almost that time of year again time for Christmas trees and all the trimmings to come out and shine. But first you need to come up with amazing tree displays that will inspire...
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Whether they are avid gardeners or new homeowners just learning about the joys of tree, lawn and plant care, most garden center customers know that having the right tools makes the job easier. And while...
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Many years ago when I was working as a stage designer creating scenery and lighting for Broad-way, film and television, I saw a production of Hamlet that changed my entire approach to the profession of...
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