Merchandising

Applied Aesthetics: The Art Of Seeing
Applied Aesthetics: The Art Of Seeing

A visual signature is a sought-after icon. Think of certain visual images, and the name of an artist often comes to mind. All we have to mention are sunflowers to evoke Van Gogh. An American... more »

Accents Tailored For You
Accents Tailored For You

If your customers are called "guests" and your garden center occupies 6 acres of choice southern California real estate, you cannot afford to sit on your laurels. Consumers visit the big boxes to buy the... more »

The Not-So-Big Garden Center: The Customer Has To Park
The Not-So-Big Garden Center: The Customer Has To Park

It comes as no surprise that our economy is driven by driving. You only have to compare the number of shopping trips taken on foot and the number taken in cars to see this fact.... more »

May 2006
Targeting Locational Demographics

Demographics, or the statistical characteristics of human populations used to identify markets, are of utmost im-portance to garden centers, especially those expanding into new areas. Demographics can determine a lot for retailers: Depending on a... more »

May 2006
Going, Going, Gone

You probably spend a staggering amount of time and money researching, shopping for and trying to sell the season's hottest new products. Most storeowners do. That's what retail is all about, right? Whether you're selling... more »

April 2006
The Winter Shows

The first trade show season of the year may be over, but it was full of new and exciting information for the 2006-07 seasons. AmericasMart, Mid-Am and TPIE were just some of the many shows... more »

March 2006
Borrowing Merchandising Tips

Why do we approach a store? Why do we buy more than what was on our lists when we got there? Do we traverse the maze of merchandise of our own accord or are subtle... more »

March 2006
Catering To Clubs

Birds of a feather flock together — and then create birding clubs. There are so many individuals who enjoy observing and identifying birds in their natural environments that bird-watching clubs are coming together across the... more »

March 2006
California Here We Come

It is time for the California Pack Trials once again! For those who haven't been before, Pack Trials offers attendees a sneak peak at new and different varieties the participating companies have been cooking up... more »

March 2006
Nursery Supplies: Automated Control

The new automated environmental control systems have become so popular and useful in maximizing the quality and efficiency of greenhouses that the question is not whether you could benefit from an integrated control system but... more »

March 2006
UK Garden Retailing

Like many of my friends in the UK and United States, my family and I are spoiled for places to shop for our food, clothes and houseware products. While we all have regional and local... more »

March 2006
A Gift Market Overview

With so many gift shows throughout the year across the country, it can be hard to know which ones will suite your gift-purchasing needs: Some feature educational sessions or target specific regions, and some only... more »