February 2014

Expanded Birding Line

Pine Tree Farms Inc. has been in the outdoor bird feeding business for 30 years. Its unique and vast assortment of outdoor bird food products includes: suets in a variety of sizes and recipes; seed be... more

Creating Value for Horticulture … where it matters most

We are all leaders at some level. It is time to raise the level of our leadership. Everyone has an opportunity, a place and a responsibility for this.

Give It Wings

Three specialty retailers share their 12 best tips to get customers flocking to your wild bird department this spring.

The Disconnect Dilemma

There's a disconnect between what the consumer wants to buy and what we're currently selling, and only you have the power to connect the real benefits of trees, plants and flowers and the solutions they provide.

The Local Resource

There's momentum behind the local market scene. Are you tapping into it?

Say What You Mean. Mean What You Say.

Properly market words such as sustainable, eco-friendly, local and organic to catch customers' eyes.

Outside the Vines: The Write Way

Broadway Paper has a long history of selling stationery, gift packaging and ribbon in Milwaukee's Historic Third Ward. See how rewarding customers, emphasizing customer service and expanding gift selections have all played a role in the shop's increased profits.

Mixing It Up

Make your customers more interested in composting this spring. Composting expert Gail Loos says it's time to dispel myths and turn to the kids. _

Semantically Involved

Green, sustainable, eco-friendly, local and organic — do your customers understand these terms the same way you do?

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