Beacon Impatiens to Make Red Carpet Debut at GRAMMY Awards

Jan 9, 2020
Beacon Impatiens to Make Red Carpet Debut at GRAMMY Awards

On Sunday, Jan. 26, while the 62nd Annual GRAMMY Awards will acknowledge top-performing recording artists, millions of viewers will see Beacon Impatiens welcome the stars to the red carpet with its own top performance.

This garden-to-glamour display includes 40 topiaries of Beacon White Impatiens atop a lavish carpet of Beacon Bright Red Impatiens. In total, 3,700 plants will adorn the entrance to The Staples Center in Los Angeles and add a touch of living color to the event.

“I am excited to bring the red carpet to life using the cutting-edge Beacon Impatiens,” says Tu Bloom, owner of Tu Bloom Designs, the official botanical artist for the GRAMMYs. “The look I’m creating with Beacon Impatiens is glamorous for this star-studded event but can easily be achieved by viewers at home hoping for high-fashion perfomance in their own outdoor living spaces.”

“Spring 2020 is the official launch of our outstanding Beacon Impatiens, which brings flower color back to shade gardens everywhere. What better occasion to celebrate a rising star than with a gorgeous debut on the red carpet?” says Claire Josephson, brand manager for PanAmerican Seed. “Working with Tu Bloom, whose designs have wowed the GRAMMYs for many years, has meant this year’s floral artistry is truly garden-inspired. We couldn’t be more thrilled.”

The Impatiens grows stronger and shines longer by filling shade gardens with bright color. Key to its performance is high resistance to Impatiens downy mildew, a destructive disease that has affected garden impatiens for over a decade.

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