Crystal Cady

Oct 4, 2023
Cady named CEO of Northwest Nursery Buyers Association

Northwest Nursery Buyers Association (NNBA), a cooperative of independent retail nurseries and garden centers in the Pacific Northwest, has named Crystal Cady as the CEO-designate. John A. Trax Jr., who has been the CEO and general manager for the past 18 years, will retire at the end of 2024.

Cady’s employment began in late September. She will work alongside Trax through the end of 2024, at which point she will fully assume the reins of the association.

Cady has more than 25 years of experience in the industry and has demonstrated success in leadership, management, relationship building and garden retail. Prior to coming on board with NNBA, Cady has worked for and with NNBA member retailers and vendors in key roles including account manager for Skagit Gardens, event and education manager for the Oregon Association of Nurseries (OAN) and manager and buyer for Garland Nursery.

“I am honored and excited to accept this responsibility and begin working with current leadership to transition into the role,” said Cady. “I stand for what the NNBA started as and exists for and I look forward to continuing the organic growth of the association, leveraging new opportunities and enriching the group’s collaboration for long term mutual success. As the association moves into its next chapter, I’m eager to navigate the challenges and opportunities that lie ahead and use my knowledge and skills to lead and grow alongside some of the most brilliant and talented folks in our industry.”

Cady is also a member of Greenhouse Product News’ (GPN) 40 Under 40 Class of 2013.