Oct 23, 2023
580 retailers participate in SAF’s Petal It Forward event

The Society of American Florists’ ninth annual Petal It Forward event on Oct. 18 drew in participants from 580 floral businesses in all 50 states (and seven countries) — all helping to spread the joy of flowers.

The event, in which floral businesses give away two bouquets — one for the recipient to keep and another for them to give away — shares the powerful message of how flowers are scientifically proven to help reduce stress and stimulate positive emotions.

While many florists focused on the feel-good nature of the day, the event is also a powerful marketing tool that bolsters the brands of retail stores, wholesalers, growers, suppliers and other industry groups. Many used their giveaways to form community partnerships with other businesses, nonprofits, hospitals, and local government entities including police, firefighters, and schools.

The efforts were captured in local media stories, and the thousands of social media posts tagged #PetalItForward.