Farwest Show Seeks New Varieties Showcase Entries
The 2023 Farwest Show is now accepting submissions of new plant introductions for the upcoming New Varieties Showcase.
The trade show and conference will take place Aug. 23-25, 2023 at the Oregon Convention Center, Portland, Oregon.
“The New Varieties Showcase highlights the best and most exciting new plants on the market — those that will make buyers and consumers sit up and take notice,” said Allan Niemi, director of events for show producers the Oregon Association of Nurseries. “New introductions truly do drive the industry forward.”
Each year, the New Varieties Showcase previews new plant introductions. The showcase display on the expo floor shows cutting-edge plant varieties from around the world. All accepted entries are judged by a jury of industry experts, as well as the 4,000-plus show attendees. The top vote-getters have the chance to win a Judge’s Award or a People’s Choice Award.
For 2023, two tiers of entry are being offered: Tier 1 entries will be featured online at www.FarwestShow.com and displayed in the New Varieties Showcase on the floor with Hip Labels plant tag labels. Added-value incentives for Tier 1 entries include presentation in the July issue of Digger magazine and Hip Labels plant tag take-aways for attendees. Each Tier 1 submission costs $250 and the registration deadline is April 14.
Tier 2 entries will be featured online at www.FarwestShow.com and displayed in the New Varieties Showcase on the floor with Hip Labels plant tag labels. Each Tier 2 submission costs $90 and the registration deadline is June 30.
To qualify for approved entry, plants must exhibit qualities of greater hardiness, increased bloom time, more vibrant color, improved habit and/or better disease resistance. Entries must be new market introductions for 2023 or 2024, and they must be available for purchase from at least one designated grower or supplier exhibiting at the 2023 Farwest Show. The online form to submit entries is available at https://farwestshow.com/new-varieties-showcase-submissions/.