Sep 12, 2013
Garden Media Unveils Its 2014 Garden Trends ReportSource: Garden Media Group

Garden Media Group has released its annual consumer trends report, identifying several major shifts in the marketplace and twelve trends that will impact gardening habits in 2014 and beyond.

According to the 2014 Garden Trends Report, consumers are spending more leisure time outdoors and not only “decorating” their homes, but their gardens as well. The rise of social trends, like lawn games, glamping, and garden parties, are fueling a record growth in garden furniture and accessories, driving demand for tabletop fountains, outdoor footprint.

“2014 is all about balance. People finally appreciate that being in nature and in the garden is true bliss. But now, they want the garden to do double duty: A Zen oasis and the social hub for entertaining,” says Katie Dubow, creative director of Garden Media. “Surrounding yourself with nature, with trees in the yard and houseplants in the office, brings a sense of peace, boosts productivity and enhances your quality of life—in addition to providing a great escape from the hustle and bustle of a technology intense life.”

Looking ahead, Garden Media presents 12 trends to keep a close eye on in 2014:

1. Ground Up: Recycling food scraps and creating compost is the new recycling.
2. Super Foods, Super Models: Edibles are going to the next level with foodies growing everything from quinoa to dandelions in straw bales and keyhole gardens.
3. Drink Your Garden: People are drinking their gardens using such super foods from their gardens, like blueberries and raspberries to craft cocktails and green smoothies. “Fermentation gardens are the new chickens,” says Rebecca Reed of Southern Living. People are growing hops for home-brewing, grapes for home-made wine. veggies to provide safe shelters.
4. Dress Up Your Yard: From decorative throw pillows to decorative insect traps and shabby-chic mason jar humming bird feeders, people want their yards to have a personal stamp.
5. Bee-neficials: It’s all about the bees this year. Bees are at forefront of environmentally aware consumers’ minds, inspiring them to plant native, pollen rich flowers, trees and veggies to provide safe shelters.
6. Cultur-vating: Taking local to the next level, people are growing the world in their gardens, mixing cultures and embracing what is local to their own region.
7. Simple Elegance: Think one color flower in an elegant container in an eco-chic, hand-cast planter.
8. Frac’d Up: Neat clean lines are out as explosions of color in fractional shapes like triangles, circles and squares dominate design.
9. Young Men Get Down and Dirty: Big surprise here: young men 18-34 are spending $100 more than the average gardener. They are grilling, growing their own hops for beer, and taking the kids out to play in the dirt.
10. Think Gardens: Plants make us smarter, more productive and less stressed and are showing up in offices, schools and hospitals across the country.
11. Fingertip Gardens: Gardens go high tech with mobile apps and technology.
12. Tree-mendous Reversal: Losing more than four million urban trees a year, Americans are being asked to plant trees. There are many environmental, economical, and emotional benefits of trees. Plant a tree – or care for one you have – this year and be part of this growing trend.

The complete 2014 Garden Media Trends report is available for free download. Individual global and garden trends for 2014 will be discussed in more detail every Thursday on the Garden Media blog, GROW!