HilverdaFlorist debuts new tagline and video
HilverdaFlorist has launched a new tagline and corporate video to match its mission statement, “Excel together for a flourishing future.”
“Create. Share. Flourish.” represents three different phases of both HilverdaFlorist and its connection to the entire floriculture chain. Create represents what happens in the company, as one of the first factors in the chain. As a breeder, HilverdaFlorist creates new varieties in both cut flowers as potted and garden plants. Besides that the HilverdaFlorist team is working on growth opportunities, innovative methods, sales possibilities and much more every day.
Following Create, comes Share which represents the process of sharing of course the products and services but also knowledge and insights with customers, partners and the rest of the supply chain. HilverdaFlorist strives to share knowledge to stand strong together within the fast changing industry. In conclusion, Flourish represents what both HilverdaFlorist and its network do together, as a result of the previously mentioned points. Just as their products within the assortment literally flourish, HilverdaFlorist works with colleagues, partners and associates to create a flourishing, yet sustainable and responsible future together.
Parallel to the launch of the new tagline, HilverdaFlorist also shared its new corporate video. This video captures HilverdaFlorist’s business processes combined with its global sales and production network. The core values; Ambition, Innovation, Partnership and Reliability are highlighted and besides that, you’ll take a short journey through the history of the family business.
Watch the new corporate video here.
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