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That Flower Feeling celebrates National Self-Care Day on April 5

The "That Flower Feeling" initiative is embracing national self-care day with multiple bouquet giveaways on its Instagram and TikTok accounts. This in... more »

AFE to launch Sustainabloom website for sustainable floriculture

AFE to launch Sustainabloom website for sustainable floriculture

The American Floral Endowment (AFE) announced it is preparing to launch its new Sustainabloom website, intended to empower businesses to embrace susta... more »

SAF's Marketer of the Year Contest

SAF’s Marketer of the Year contest now open

The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, succes... more »

HilverdaFlorist debuts new tagline and video

HilverdaFlorist debuts new tagline and video

HilverdaFlorist has launched a new tagline and corporate video to match its mission statement, “Excel together for a flourishing future.” “Cr... more »

AFE releases 2024 Grow Pro webinar lineup

AFE schedules 2024 Grow Pro webinar lineup

The American Floral Endowment (AFE) has released the first six months of its free monthly Grow Pro Webinar Series. In these webinars, nationally recog... more »

Top Feature Articles of 2023

Top 13 garden retailer feature articles of 2023

We've crunched the numbers and the results are in: Following is a list of the 13 feature articles that received the most clicks from visitors to our w... more »