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Registration now open for 2025 National Floriculture Forum

Floriculture stakeholders from academic institutions, governmental agencies and the floriculture/greenhouse industry can now register to attend the 20... more »

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Marketing program promotes flowers as self-care

That Flower Feeling (TFF) has launched a Self Care, New You Challenge, a new initiative designed to engage consumers on social media and promote the t... more »

USDA launches $2B in aid for floriculture growers

The U.S. Department of Agriculture (USDA) has announced the launch of the Marketing Assistance for Specialty Crops (MASC) program, allocating $2 billi... more »

Ball Seed Cut Flowers catalog now available

Ball Seed Cut Flowers recently announced the availability of its two-year catalog for 2025-2026 that focuses on fresh floral assortments — from trad... more »

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Marketing Flowers for Self-Care webinar scheduled

That Flower Feeling (TFF) has scheduled a webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” taking... more »

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That Flower Feeling to give away bouquets for World Mental Health Day

In honor of World Mental Health Day, That Flower Feeling will host an Instagram Live event featuring its monthly Self Care Flower Bouquet Giveaway. ... more »