Cut flowers

That Flower Feeling names marketing chair

That Flower Feeling has named Lisa Nason as the new chair of its marketing committee. With a career in marketing and a passion for innovation, Nason b... more »

Danziger to feature multi-sensory display at Flower Trials 2024

Danziger will be showcasing its new varieties at this year’s Flower Trials event. “Our expert breeding team has more than 100 employees around ... more »

That Flower Feeling Color Logo

That Flower Feeling names 9 to marketing committee

CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-cap... more »

That Flower Feeling Announces Release of New Floral Marketing Assets

That Flower Feeling releases new floral marketing assets

That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to high... more »

CAST 2024 cut flower highlights HilverdaFlorist Garvinea Cheeky Hot Pink

CAST 2024 cut flower highlights

These new varieties for 2025 will make stunning cut flowers — consider adding them to your benches to promote as cutting garden varieties. Synge... more »

Elevate your IGC’s cut flower display with eyecatching wall displays like this one seen at Syngenta Flowers’ CAST location.

From soil to centerpiece: Trends in home cutting gardens

Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a mo... more »