Home & Garden Fulfillment Inc. Launches E-Commerce Services for IGCs
Home & Garden Fulfillment Inc. has announced a new program designed to help retail garden center stores expand into e-commerce sales. Using the services provided by Home & Garden Fulfillment makes it possible for independent garden center (IGC) stores to reap the financial benefits of online selling without the expense of creating an in-house e-commerce team.
“E-commerce is a completely different business from ‘brick and mortar’ retail sales, so some independent garden centers have been slow to take advantage of online selling,” said Jeff Dinslage, president of Home & Garden Fulfillment. “Home & Garden Fulfillment offers a turnkey solution for independent garden centers that enables them to create a robust e-commerce site that also helps drive traffic to their retail stores.”
Home & Garden Fulfillment makes it possible for an IGC to have a fully operational online store that integrates seamlessly into the store’s existing website and is consistent with the IGC’s existing brand. Customers who visit the e-commerce site can place orders for products that are available at the store and arrange for a convenient in-store pickup.
Another opportunity with this is to greatly expand the selection of plants an IGC can sell to its customers. The Home & Garden Fulfillment network is the largest e-commerce distribution system for plant material in the U.S. Tapping into the Home & Garden Fulfillment network enables an IGC to also sell and profit from plants that are available via this national sales and distribution system. When an online customer buys a plant available from Home & Garden Fulfillment, that plant is shipped to the participating garden center for in-store pickup by the customer.
“The Home & Garden Fulfillment model for IGC e-commerce sales provides a unique way for Independent Garden Centers to greatly increase the total number of plant material skus it sells without increasing the number of plants kept in inventory at the store,” said Dinslage. “It also brings customers to the retail store to pick up their orders, which gives the IGC staff an opportunity to provide customer service and suggest additional purchases of related products like fertilizer, mulch and other items.”
Learn more about the e-commerce program at www.hgfulfillment.com.