Marketing materials now available for NGB’s 2025 “Year of the” plant campaign
National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all to reap the rewards from this highly successful national marketing campaign.
The 2025 featured plants are:
- Perennial: Asclepias
- Bulb: Caladium
- Annual: Calendula
- Flowering Shrub: Dogwood
- Houseplant: Monstera
- Edible: Pea
Anyone interested in using these materials can simply register here to receive a link to download any or all the following tools:
2025 “Year of the” marketing tools include:
- Custom, hand-painted logos
- Pre-written social media posts
- Hundreds of photos of all six crops
- Power Point presentations including photos
- “Did You Know” presentations and graphics
- Printable posters
- 8-by-10-inch printable signs
- Fact sheets in PDF format
In addition, all six web pages featuring consumer-friendly gardening information and fun facts are now live, providing industry with good hyperlinks to help educate and inspire consumers to use these six plant genera.
Extensive consumer promotion begins in early January 2025 to help drive sales to retail outlets.
For more information about this program or membership in National Garden Bureau, contact NGB Executive Director Diane Blazek, email to [email protected] or phone 630-963-0770.
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