Marketing

That Flower Feeling Color Logo

That Flower Feeling schedules free floral marketing webinar

That Flower Feeling, a marketing initiative dedicated to the growth of the fresh cut flower industry, recently announced it will host a webinar "Maste... more »

SAF Petal It Forward 2023

SAF’s Petal It Forward scheduled for Oct. 18

The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two bouquets — one for the recipient to kee... more »

How to engage with new and returning customers Ashcombe

How to engage with new and returning customers

Engaging with new and old customers is a challenging prospect for business owners in all industries. This age of constant media consumption and the ab... more »

10 tips to maximize your email marketing

Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for s... more »

PDSI's marketing approach sparks significant interest among younger generations

PDSI’s marketing approach sparks significant interest among younger generations

Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged ma... more »

Pen & Petal Olivia

Pen & Petal makes team changes

Pen & Petal Inc. has promoted Olivia Kaatz as account coordinator and project manager, while Joli Hohenstein is leaving her role as mark... more »