Marketing

Marketing materials now available for NGB's 2025 "Year of the" plant campaign

Marketing materials now available for NGB’s 2025 “Year of the” plant campaign

National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” cr... more »

Revamp Your Retail article explains how to leverage the power of consumer psychology to sell more green goods.

Revamp Your Retail Series: Consumer psychology

Consumers have a lot on their minds most days. Horticultural professionals, retailers and growers may be inclined to think they get a lot of “brain ... more »

Proven Winners schedules 2024 Fall Roadshows

Proven Winners has scheduled two Roadshows this fall, designed for retailers, growers, brokers, landscapers and anyone who works in the green industry... more »

Mastering Live Selling: How real-time social media videos could help your business.

Mastering live selling

In the past few years, live selling has emerged as a successful way for many retailers to increase their customer engagement and sales. This modern ap... more »

NGB reveals 2025 “Year of the” genera

NGB reveals 2025 “Year of the” genera

National Garden Bureau (NGB) has created trendy, creative and on-point marketing tools to help the industry promote the 2025 “Year of the” crops. ... more »

Investing in the community

It’s the summer of 2000, I grab my bike and head out the door for my first summer job. The air is hot, humid and the excitement of summer brings a r... more »