Marketing

Going Mobile: Considerations for Incorporating a Food Truck at Your IGC
You have a store full of customers — how can you get them to stay longer? Feed them of course. Two garden centers share the different roads they f... more »

NGB Offers Expanded Marketing Tools for “Year of the” Crops
National Garden Bureau (NGB) is once again trying to make life easier for retailers and growers this spring! NGB has created trendy, creative and on-p... more »

Monrovia Launches Consumer Rewards Program
Monrovia is encouraging customers to shop online and then pick up their purchases at a local independent garden center with its new rewards program. G... more »

Pleasant View Gardens Releases Retailer Guide for 2023
Pleasant View Gardens (PVG) has released its new Retailer/Landscaper Guide for the 2023 growing season, which is in addition to the already launched G... more »

Proven Winners Schedules IGC Webinar Series
Proven Winners recently announced details of its Fall 2022 Retail Webinar Series. Telling Your IGC's Story On Thursday, Oct. 27, Liz Lark-Riley ... more »

The Year of the Orchid
(Cattleya photo courtesy of Smithsonian Gardens) Luckily for all of us in the horticulture industry, it does not look like orchids are going out of... more »