Marketing
That Flower Feeling schedules free floral marketing webinar
That Flower Feeling, a marketing initiative dedicated to the growth of the fresh cut flower industry, recently announced it will host a webinar "Maste... more »
SAF’s Petal It Forward scheduled for Oct. 18
The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two bouquets — one for the recipient to kee... more »
How to engage with new and returning customers
Engaging with new and old customers is a challenging prospect for business owners in all industries. This age of constant media consumption and the ab... more »
10 tips to maximize your email marketing
Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for s... more »
PDSI’s marketing approach sparks significant interest among younger generations
Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged ma... more »
Pen & Petal makes team changes
Pen & Petal Inc. has promoted Olivia Kaatz as account coordinator and project manager, while Joli Hohenstein is leaving her role as mark... more »
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