NGB reveals 2025 “Year of the” genera

Jul 2, 2024
NGB reveals 2025 “Year of the” genera

National Garden Bureau (NGB) has created trendy, creative and on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make your marketing life easier and allow you to reap the rewards from this highly successful national marketing campaign.

The 2025 “Year of the” are:

  • Perennial: Asclepias
  • Bulb: Caladium
  • Annual: Calendula
  • Flowering Shrub: Dogwood
  • Houseplant: Monstera
  • Edible: Pea

Cultivate’24 attendees will see the 2025 Year of the display in the concourse of the Columbus Convention Center.

Anyone interested in accessing free marketing materials can register here to receive a link to download any of the following tools. All 2024 Year of tools are available and can still be used! Select 2025 tools are already available now; others will be uploaded through late summer and early fall.

Marketing materials include:

  • Custom, hand-painted logos
  • Pre-written social media posts
  • Hundreds of photos of all six crops
  • Power Point presentations including photos
  • “Did You Know” presentations and graphics
  • Printable posters
  • 8 x 10-inch printable signs
  • Fact sheets in PDF format

Consumer promotion of the 2025 Year of the plants will begin in November 2024.

For more information about this program or membership in National Garden Bureau, contact NGB Executive Director Diane Blazek at [email protected] or phone 630-963-0770.