New study seeks to understand sustainable floral design practices
A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched.
Under the direction of the Floral Marketing Fund (FMF), in partnership with researchers at Mississippi State University (MSU) and Texas State University (TSU), the study is in cooperation with the American Floral Endowment (AFE) and co-sponsored by leading floral industry companies, BloomNet, a floral services provider, and Syndicate Sales, a floral hardgoods supplier.
The study seeks to explore the scope of sustainable practices currently being incorporated into retail floral businesses, understand perceived barriers, determine current feedback and questions that retailers are fielding from consumers on sustainable practices, and find opportunities for improved resources and education to fill any existing gaps.
The survey is open to retail professionals who work within the floral industry as floral designers (someone who arranges fresh cut, dried, and silk flowers and greenery to make decorative displays) and/or individuals who own or manage a retail floral business.
Take the 5-10 minute survey is open until May 18. Participants in the study will be entered into a giveaway for the chance to win one of three $500 gift cards. Winners of the giveaway will be randomly selected and notified upon completion of the research study in the summer of 2024.
Click here for more information.
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