NGB Website Takes Home International Award
The website for the National Garden Bureau (NGB) (ngb.org) was recently named a Gold Award Winner in the 2019 Hermes Creative Awards.
NGB is the non-profit, membership-based organization that promotes gardening on behalf of the horticulture industry.
“We appreciated the vision that NGB had for a clean, modern, image-driven site which paved the way for a dramatic update to the brand look and feel,” says Joan Begitschke, chief marketing strategist at Verve, the firm that created the site. “Creating this new site in WordPress has allowed [NGB] to make almost daily content updates to keep the site fresh.”
The Hermes Creative Awards is an international competition for creative professionals. It is administered by the Association of Marketing and Communication Professionals.
“The Verve team was amazing in helping us design and build a new site that is easy for home gardeners to navigate yet presents all the important information we want to provide site visitors,” says Diane Blazek, executive director at the National Garden Bureau. “The flexibility of our site has enabled us to create new programs and benefits for our members that in turn, provides inspiring garden ideas for consumers that drives them to invest in our industry’s products.”
Key NGB programs found on the NGB website include:
- A well-known and often-searched New Varieties program
- “Year of the” — an extensive marketing program for annuals, perennials, edibles, bulbs and flowering shrubs
- Therapeutic Garden Grants for deserving gardens
- The brand new “Combination Ideas” program
All NGB members can be found in the online Membership Directory.
Go to ngb.org to visit the award-winning site.