PlantHaven Features Consumer Campaign for Kaleidoscope Abelia
PlantHaven International recently launched a national consumer ad campaign for Kaleidoscope Abelia. The company teamed up with BlueSkye Creative for the campaign, which features radio, video, print and social media. “Kaleidoscope has been a staple in the PlantHaven portfolio for many years now,” said Robert Bett, CEO of PlantHaven International. “It has been a favorite of landscapers and garden centers throughout the southern United States, so we felt it was time to launch our first comprehensive consumer pull-through campaign to support all of our licensees and retailers.” PlantHaven International also relaunched its www.abeliakaleidoscope.com, which now provides growers and landscapers with information on growing and sourcing Kaleidoscope; and has a comprehensive media section with information and images for download.