That Flower Feeling schedules webinar to boost summer sales
That Flower Feeling announced it will host its 2026 Mid-Year State of the Union webinar, “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump” on May 21.
The webinar aims to offer a concrete, data-backed roadmap to keep flowers top-of-mind throughout the summer. Designed around the campaign pillars of self-care, mindfulness, home décor and gift giving, the 60-minute live session will show floral professionals how to turn a traditionally slow season into a growth season using turnkey social content and proven national advertising assets.
A key highlight of the webinar will be a deep dive into the Midland–Odessa “Texas Blueprint” results, where the Just Add Flowers campaign generated a documented 10.59% sales lift across florists, wholesalers and grocers, along with an 8.9% increase in online search intent for flowers compared to non-promoted markets. Speakers will unpack how this test market proved that consistent, national “air cover” combined with local activation can shift consumers from holiday-only buying to everyday purchases centered on self-care, mindfulness, home décor, and “just because” gifting.
To learn more and register, visit us02web.zoom.us/webinar/register/WN_Xqxq6lVdRime2i3SGG5Dfg#/registration
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