Around the Industry
Rocket Farms Launches into E-Commerce
Rocket Farms announced last week that the leading Internet flower retailer, ProFlowers, has selected Rocket Farms to fulfill potted orchid orders direct from their greenhouses to the web-based company’s growing roster of consumers. Because their products are perishable, ProFlowers relies on companies that have the infrastructure to support quick and effective customer service. It also relies on suppliers who can keep up with the demand and provide exceptional quality, according to a company press release.