Bestselling Author Dan Pink to Speak at New England Grows
New England Grows, the premier conference and trade exposition for green industry professionals, announces the return of Garden Center Success on Wednesday, February 6, 2013 from 8:30 a.m. 2:30 p.m. Now in its third year, this one-day intensive seminar helps garden centers buck retail market predictions and succeed in these challenging times.
Speakers include Daniel H. Pink, bestselling author of the game-changing business books Drive and A Whole New Mind. In his keynote address, To Sell is Human: The Surprising
Truth about Moving Others, Dan will offer a fresh look at the art, science, and power of selling.
Whether pushing a product or peddling an idea, selling isn’t what it used to be. Powerful economic changes have turned the traditional form of sales into a relic. In its place is a new approach that involves very human qualities and surprising skills that will change the way garden centers do business.
Dan Pink will be joined by other speakers including Bill Bown, marketing director at innovative Canadian garden retailer and greenhouse specialists TERRA. Bill will share how TERRA refocused its marketing, purchasing and branding strategies to address a changing marketplace. He aims to inspire other garden centers to look at how their business sits in today’s shifting landscape.
“We are bringing some of the best and most progressive business thinkers to Boston in February,” said event chairman Rich Clark of Clark Farms in Wakefield, Rhode Island. “Google Dan Pink and you’ll be blown away. He is an agenda-setting writer who has acquired international guru-status and he’s going to speak at New England Grows!.”
Garden Center Success participants will gain an understanding of real world retail trends, learn from peers who are getting it done in their own independent garden centers, and
take away new ideas to help increase sales, optimize their merchandising and adapt their businesses to better suit the demands of the marketplace.
New England Grows will be held in Boston, Massachusetts on Wednesday, February 6 Friday, February 8, 2013. In addition to a three-day line up of 30 business-building
seminars, Grows 2013 will offer a trade exposition of more than 600 exhibitors showcasing new and innovative products across key categories.
There is no additional charge to participate in Garden Center Success, but seating is limited and advance registration is required. New England Grows registration is $49 per person before January 15, 2013 and $69 thereafter. If you sign up 4 or more people from the same company before January 15, the price per person is just $45.
Low registration fees, world-class education, and exclusive deals on the tradeshow floor make New England Grows the best place to do business this winter. To learn more and to register visit: www.NewEnglandGrows.org.
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