Have Jamie Durie At Your Garden Center This Spring
HGTV and Victory Gardens star, Jamie Durie, is touring select IGCs between March 23rd and June 15th. And, your garden center can be one of the places he visits. Best of all, Proven Winners will pick up most of the costs for his visit. Just call or email us to hold a date. All of the details are in this brochure.
During Jamie’s last IGC Tour in 2012, he attracted 400-500 guests to each garden center, and typically helped the garden center double sales for the day. The garden centers usually saw sales increases the following weeks, too — as guests came back to complete projects Jamie had suggested.
Additionally, Jamie will provide extensive pre-event PR with local media to drive traffic to your store. On the day of your event, he will also personally sign his new book, Edible Garden Designs, for your guests. The book released the first day of spring and is designed to get people jazzed about gardening and motivate them to fill up their carts.
Additionally, Jamie will be offering weekend “Outdoor Room” ideas from HGTV that also encourage multiple plant purchases along with garden decor to create the ideas he suggests. Details are included in this brochure.
Proven Winners, Jamie’s plant partner, is sponsoring the tour and taking care of 2/3 of the costs … plus supporting the tour with a big radio campaign.
If you’d like to host Jamie, please contact us via e-mail with a few dates that work, and we will hold them for you (if still available) while we work out details. In 2012, Jamie also packed the house at weeknight “Evening Under the Stars” events, which were smashing successes, so weeknights are a great option too.
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