May 8, 2018
Hort for All AgesBy Abby Kleckler

Three things came across my desk this past week, all focused on specific age groups and all things I want to share with you.

The first is a campaign led by Seed Your Future aimed to educate “young people” and get them interested in horticulture. One stat I found astounding is that the average American can recognize 1,000 brand names and logos but less than 10 local plants. The BLOOM! initiative hopes to fix that. I played around at, and there’s a lot to get excited about, including a quiz that aligns someone’s interests with a “Plant Power” (or area of horticulture) that they may have never known existed.

The second is a blog by Ian Baldwin talking about the under 35 crew really showing strong gains in the 2018 National Gardening Survey. This is one year of data, but under 35s and male were the biggest consumers of “gardening information.” Read more on his blog.

The third and final thing didn’t really come across my desk because I’ve had knowledge of it for quite some time, but our sister publication GPN has announced the 40 Under 40 Class of 2018. These are 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. See the full class here. We have some good garden center representation in the honorees!

Buffalo Bound

I’m headed east to visit garden centers in two weeks, and I’d love your help. What are some of your favorite IGCs in upstate New York? What other area recommendations do you have? Let me know at [email protected].



Abby Kleckler

Abby is the managing editor of Lawn & Garden Retailer. Contact her at [email protected]


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