July 2019

Ready for Retail

Take a look at a sampling of the numerous new varieties that made their debut at California Spring Trials.

What Your Brand Message Says ABOUT YOU …

Too often in our industry, we’re so focused on the product we sell that we don’t take the time to manage our company’s own brands and brand message.

Sparking More Sales

Here are some tips to help bump your store sales — and profits — during the shoulder seasons.

Hitting the Target: Marketing to Shoppers Under 40

This is part three of a series looking at the shopping traits of millennials and Generation Z — how brick-and-mortar retailers can market to them and, more importantly, create an in-store shopping experience that will keep them coming back.

figuring out how and why your customers buy

Do you know how and why your customers make their purchasing decisions? You might have an idea or a gut feel for why they do what they do, but how accurate is it? The same thing goes for product desi... more

Making Data Driven Plant Decisions

Data can be your biggest asset when it comes to selecting the different plant varieties that you sell. How are you making your selections?

Are You Planning for the Future?

Do you have a plan for your future? Have you taken the time to develop a plan and figure out what’s next for you and your business?

Three Things ALL of Us Need

Whether you’re the owner, manager or industry newbie at an independent garden center, we’re all looking for a few things in our daily lives.