September/October 2023

It’s all about customer engagement

I’ve just returned from the Garden Center Show in Milwaukee, Wisconsin. The event included a garden retail tour, educational sessions and thought-provoking keynote sessions. As the exclusive media s... more

Taking third place: Making your IGC a community gathering space

The Garden Retail Traveling Workshop at Cultivate’23 explored how four Columbus, Ohio, retailers created and became gathering spaces for new and existing customers.

A perennial focus: Darwin Perennials Day marks 13 year in West Chicago

Darwin Perennials Day provided a look at new varieties, a brand introduction and retailer tips on how to sell more perennials.

How to engage with new and returning customers

With meaningful engagement, every customer interaction becomes an opportunity to create connections that transcend transactions.

10 tips to maximize your email marketing

Email marketing is essential to building and maintaining a strong relationship with your customers.

5 Minutes With … Hannah Brookfield

Hannah Brookfield is a certified professional horticulturist and a certified horticulture therapist.

Headwinds or tailwinds as 2024 approaches

Understanding and incorporating different perspectives can improve our decision-making and problem-solving abilities.