Jeff ‘Skunk’ Baxter to Keynote IGC Show
IGC Show organizers have announced that rock musician and consultant to the U.S. Department of Defense (DoD) Jeff “Skunk” Baxter will present the keynote at 9 a.m. on Wednesday, August 14, one of three free keynotes at the IGC Show this summer.
Baxter will share his trademark outside-the-box approaches to successful problem-solving and planning during his keynote, “What Can a Classic Rock Star Do to Help You & Your Garden Centers? Plenty!”
Highlighting creative, unconventional problem-solving and planning techniques IGC retailers can apply to their garden center businesses, Baxter will explain how to apply knowledge gained in one area to advance goals in completely different fields. He will walk through how to approach issues with new “logic templates,” and how to leave preconceptions behind. Through humor and non-linear thinking, he will help the IGC Show audience map effective strategies, rediscover the drive to innovate and ignite a new passion for their garden center businesses.
During his keynote, Baxter will strip down the modern business model to reveal its outdated flaws, including the rigid, hierarchal and policy-driven roles for retail workers and management. He will also share how new technologies, practices and ways of thinking are reaping huge benefits for both organizations and individuals. Audience members will learn how these new models foster and stimulate a more agile and creative action/reaction to today’s modern, rapidly changing and competitive environment, one that retailers in the past would have difficulty understanding and recognizing, much less anticipating.
As a consultant to the DoD with high-level security clearance at the Pentagon, Baxter advises top military and civilian groups on warfare, next-generation technologies and unconventional strategies. He was also a founding member of Steely Dan and a Grammy-winning guitarist with The Doobie Brothers.