Marketing Bootcamp Set for Feb. 28
Bridget Behe, professor of horticulture at Michigan State University, will present a day-long workshop on what growers and retailers need to know when it comes to marketing the products that they grow and sell.
Behe’s program is designed to get growers and their team back into shape for the spring season.
During the interactive workshop, attendees will have the opportunity to learn about the hows and whys of marketing green goods. Behe will cover topics from business purpose/philosophy to marketing math and social media. Behe also will discuss effective merchandising techniques, understanding customer behavior during their shopping experience, pricing strategies and more.
Cost is $49 for pre-registration (ends Feb. 14) and $69 for normal and on-site registration. The cost includes lunch, morning and afternoon snack, and handouts.
The workshop will take place at Michigan State University’s Education Center in Novi, Michigan.
Learn more about the MSU boot camp and register by visiting https://events.anr.msu.edu/BootCamp2018.