Marketing Flowers for Self-Care webinar scheduled
That Flower Feeling (TFF) has scheduled a webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” taking place at 2 p.m. EST on Thursday, Nov. 14.
This engaging session will delve into how the floral industry can adapt and thrive by embracing the growing focus on self-care and emotional wellness through the power of flowers.
Moderated by Chris Drummond, Chairman of the TFF Advisory Board and owner of Penny’s by Plaza Florist, the webinar will feature a panel of industry leaders including:
Kristin Gilliand, president of Gardens America
Lenny Walker, vice president of sales and operations at Kennicott Bros.
Jackie Levine, vice president of Central Square Florist
Debora Steier, TFF unit sales task force member and retired director of floral for Albertsons
“This conversation around self-care continues to grow, and we have a unique opportunity to position flowers as an essential tool for emotional well-being,” said Vanessa Leite, director of That Flower Feeling. “This webinar is designed to help industry professionals tap into this powerful trend and create lasting connections with customers.”
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