Monrovia’s Katie Tamony to deliver Farwest Show keynote address
Katie Tamony, chief marketing officer for Monrovia Nursery Co., will deliver the keynote address at the 2023 Farwest Show, taking place Aug. 23-25 at the Oregon Convention Center in Portland, Oregon.
Tamony’s keynote address, “How to See Differently,” will begin at 11 a.m. on Wednesday, Aug. 23. All Farwest attendees are invited to attend.
“We’re thrilled to have Katie at Farwest,” said Allan Niemi, director of events at the Oregon Association of Nurseries. “Her insights on market trends have positively impacted the growth of all sectors of our industry. Everyone will want to hear what she has to say about the future of the retail green industry.”
Tamony is the former editor-in-chief of Sunset Magazine and Sunset Books, the premier authority on lifestyle and gardening in the West. She has more than 25 years of expertise in the lifestyle, leisure and horticulture industries. She has led Monrovia’s marketing team since 2020, and did so previously from 2014–2017 as well.
Throughout her career, she has been tracking trends to help companies prepare for the future. She has an intuitive sense of what drives consumer lifestyle interests and their relationships to brands. She has helped several companies and non-profit organizations attract new audiences and drive loyalty.
“Katie’s keynote will be deeply informed and insightful,” Niemi said. “It’s going to be a can’t-miss presentation for people invested in the future of the green industry.”
Tamony started her publishing career as a copy editor, rising quickly to editorial director and then editor-in-chief of Time Warner/Sunset Publishing. She has also held marketing and communications roles at Alluma (now One Degree), a national non-profit social enterprise that combines technology and policy to create better access to health and social services; and at the San Francisco Museum of Modern Art.