PDSI partners with garden influencer

Oct 5, 2023
PDSI partners with garden influencer

Plant Development Services (PDSI) recently announced a strategic partnership with garden content creator Linda Vater.

This collaboration will highlight PDSI’s flagship brands in videos, new digital planting guides, newsletters, web articles, and more. As people increasingly turn to social media rather than TV for entertainment, the partnership underscores PDSI’s leadership in embracing online garden education and inspiration.

This joint venture aligns with a key year of growth for Vater, author of “The Elegant and Edible Garden,” as she embarks on a high-visibility landscape renovation. After over 30 years living and gardening in a Tudor-style residence featured in Southern Living Magazine, Garden Gate Magazine, Victoria Magazine, and other top publications, Vater moved to her “Cottage on the Hill” in Oklahoma City. This new location, a blank canvas landscape, is being transformed with plants from Southern Living Plant Collection and Encore Azalea.

“With the launch of her highly anticipated new book, speaking engagements nationwide, and a significant online presence, Linda Vater is the perfect partner for PDSI during this exciting year of transformation,” said Corrina Murray, director of marketing, PDSI.

Using plant lists, design guidance, tips, and techniques, Vater will showcase the PDSI plants at the heart of the project across her social channels. Additionally, the partnership will leverage Vater’s boxwood design expertise to highlight PDSI’s new Better Boxwood brand as it hits the consumer market in spring 2024.

Together, the partners will produce content such as gardening guides, commercials, landscape product photos, and featured appearances in over 100 videos on Linda’s YouTube channel, which boasts over 163,000 followers and more than 41 million views to date.